Business-to-business (B2B) ecommerce provides a way for your customers to purchase your products online, but did you know that it also provides a host of other benefits to your organization? It does. Here’s a list of some of the most powerful benefits of having a B2B ecommerce site:
 

Scalability

An effective ecommerce solution will enable your organization to grow and scale easily to meet market demand and customer needs by opening new sales channels and continuously reaching new market segments.
 

Improved efficiencies.

Through integration to the enterprise resource planning (ERP) and other back-end business systems, ecommerce provides marked efficiencies for B2B organizations. Customers are able to order online whenever and wherever suits them, customer service can focus on actual customer service functions rather than simply being order takers, and the need to rekey data in independent systems is eliminated, thereby eliminating the possibility of errors and improving shipping processes and increasing order throughput.
 

More customers.

A B2B ecommerce site with public-facing catalog pages can be a powerful way to reach new B2B customers. As more and more B2B buyers head online to find the best prices, manufacturers and distributors can leverage the power of the searchable—and therefore, ready to index—pages of their site to locate new visitors and convert them into customers.
 

Improved brand awareness.

Just as ecommerce can help B2B organizations find new customers, so can it help improve brand awareness in the market place. Developing pages that can be indexed by search engine crawlers is the fastest way to improve your site’s search engine optimization and improve the likelihood that your target audience will know who you are.
 

Increased sales

Ecommerce allows your organization to reach new customers, which can quickly result in new sales. However, ecommerce also allows you to easily implement an automated cross-sell and up-sell recommendation program, thereby making relevant suggestions to customers on the site and encouraging them to purchase related items or items with more features and functionality.
 

Analytics

B2B ecommerce provides the perfect platform for an organization to launch a comprehensive analytics campaign. Through ecommerce, organizations can measure and evaluate marketing campaigns, sales effectiveness, product mix, inventory turns, customer sales effectiveness, and customer engagement.
 

Customer

centric experience. Amazon.com sets the standard for providing an e xceptional ecommerce experience and today’s online shopper expects an A mazon-like experience whether they are shopping for business or pleasure. To remain relevant, B2B organizations need to employ intuitive design, rich content, and interactive functionality in their websites and the ecommerce allows them to do this.
 

Exceptional customer service

Ecommerce provides an exceptional opportunity for the B2B organization to improve its customer service initiatives. Ecommerce sites can provide access to self-serve account and order information after a customer completes the secure login process. Through integration with an organization’s enterprise resource planning (ERP) system, an ecommerce site can display only the products, services and pricing based on customer log in credentials.
 

Improved sales engagement

Your physical sales team will also benefit from the launch of a comprehensive ecommerce effort. A B2B ecommerce site will improve your sales teams’ visibility into customer orders, pricing, and history while on the road or working remotely.
 

Multi-site capability More customers.

Launching channel-specific or co-branded ecommerce sites is easy with the right B2B ecommerce platform. This capability allows you to offer co-branded websites for each of your distributors or key clients as well allow for sites that cater to a specific international audience by presenting content in alternate languages or currencies.
 

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